In a nutshell if you do not use an SSL certificate and rely on search engines for clients to find you without paying for adverts then your site will suffer.
Google recently released their new version of Chrome which warns users of non secure websites. Websites used to be general HTTP sites and don’t require a security certificate for encryption unless they were ecommerce sites or requiring users to input sensitive data. Now however there is a move by browsers and also search engines to make users aware that a site does not use encryption. Mozilla has released its new version which also highlights to users if a site is not fully HTTPS.
The global move is to make the internet more secure and for the web that means a phase out of HTTP website functionality and access.
It is not a bad thing as the encryption based on HTTPS means that any information transmitted between the user and the site is more secure. This includes personal info and payment methods.
Personally I love Firefox. Mainly because I do not want to be tracked by Google and I need control over how my web browser behaves.
There are numerous addons which block certain functions and enhance others. I also need to be able to control the security of my clients’ websites.